Fashion
- SpendEUR
- 79,751
- Attributed revenueEUR
- 365,839
- ROAS
- 4.59
Meta Ads, managed for profit.
Ecommerce and consumer brands across multiple markets
- Fashion
- Accessories
- Tours and experiences
- Pet
- Influencer stores
The problem
Ads Manager ROAS is not your profit.
Platform ROAS does not know your margins. It measures attributed revenue, not what you keep.
Two brands with the same ROAS can be one in profit and one at a loss. Different margin, different outcome.
Decisions on how much to spend should be made against break-even ROAS, not against a platform number.
Results
Four accounts, numbers from Ads Manager.
Fashion
- SpendEUR
- 71,649
- Attributed revenueEUR
- 333,729
- ROAS
- 4.66
Tours and experiences
- SpendEUR
- 53,312
- Attributed revenueEUR
- 173,052
- ROAS
- 3.25
Influencer store
- SpendEUR
- 36,573
- Attributed revenueEUR
- 93,500
- ROAS
- 2.56
Revenue attributed to Meta Ads, from Ads Manager. Email and other channels excluded. Cumulative data from 1 January 2024 to 30 September 2026.
Method
The break-even method.
Every brand has a ROAS below which advertising costs more than it returns. That is break-even ROAS, and it depends on gross margin.
Break-even ROAS = 1 / gross margin
Example
With a 40% gross margin, break-even ROAS is 2.5. Below it you lose money, above it you make money.
How we work
- 01
Research
We review account, product, margins and market. We start from the numbers you already have.
- 02
Break-even ROAS
We calculate it on your gross margin. It becomes the reference for every decision.
- 03
Creative strategy
We define angles, messages and briefs. We test creatives in a structured way.
- 04
Scale on data
We increase spend where ROAS is above break-even. We reduce it where it stays below.
Who we work with
Who it is for, and who it is not.
Who it is for
- Ecommerce and consumer brands with a product that already sells online.
- Teams that want to decide on margin, not on platform ROAS.
- Brands that can supply content and creatives from our brief.
Who it is not for
- Anyone looking for a full service agency.
- Anyone starting from zero with an unvalidated product.
- Anyone who wants a guaranteed result.
- Anyone who cannot share their margins.
Numbers
23M+
EUR in ad spend managed by the team
Team experience
11
markets
Call
A call with the founder.
- We look at your account numbers.
- We calculate your break-even ROAS.
- I tell you whether and how we can work together.
- No commitment.
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Founder letter
Why Thinkviral.
I'm writing this myself because I'm the one you talk to on the call.
Thinkviral does one thing: Meta Ads, managed for profit. One channel, done properly.
The ROAS you see in Ads Manager tells you how much revenue Meta takes credit for. It doesn't tell you how much you keep. Two brands with the same ROAS can be one in profit and one at a loss: it depends on the margin.
So before we touch a campaign, we calculate the brand's break-even ROAS. From then on, every decision is measured against that number. Angles, hooks and briefs come from us. Every month you get a report a founder can actually read: spend, revenue and where the account stands against break-even.
Our team has managed more than 23 million euros in ad spend, across 11 markets. The four cases on this page come from Ads Manager.
I don't guarantee results. And we don't work with brands that can't share their margins: without them, break-even can't be calculated.
If you want a second opinion on your Meta account, book a 30-minute call. We'll go through the numbers together and I'll tell you honestly whether it makes sense to work together.
Matteo Nardella, founder
FAQ
Frequently asked questions.
- What exactly do you do?
- We manage Meta Ads only, with creative strategy included. We set up, test and scale campaigns against your break-even ROAS.
- What is break-even ROAS and how do you calculate it?
- It is the ROAS at which the margin on sales covers ad spend. It is calculated as 1 divided by gross margin. On the call we calculate it on your numbers.
- How do you charge?
- A fixed monthly fee plus a percentage of Meta attributed revenue above break-even ROAS. We go through the figures on the call, based on your brand's numbers.
- Do you produce the creatives?
- We handle strategy, angles and briefs. Production stays with the brand, working from our brief.
- Which markets do you work in?
- We work across multiple markets, with campaigns set up for each country where the brand sells.
- Where do the case study numbers come from?
- From Ads Manager. We only count revenue attributed to Meta Ads: email and other channels are excluded.